Client Brain: AI context for SEO agencies

Link building without substance falls flat. Link intent combines valuable content with targeted outreach and strengthens authority in Google and AI search alike.

Commerce media grows beyond retail sites: Demand Gen uses retailer data on YouTube, Discover, and Gmail. This article explains flow, benefits, and strategic context for performance teams.

Google is consolidating conversion uploads and Customer Match in the Data Manager API. IP data and a shared schema aim to improve match rates and attribution.

The DV360 API gets full Demand Gen support—rollout starts June 10. Teams using API workflows should update integrations now. This article explains impact, risks, and next steps for marketing and dev teams.

Google has refined the Google-Extended description after publisher feedback. The update seems small but can strongly affect SEO, tech, and editorial workflows. Learn why clear token definitions matter for visibility and content governance.

Google is updating the Read Aloud user agent to newer browser versions. This change affects how technical rules are applied on websites. The article explains which SEO checks matter now and where legacy setups can fail.

Google expanded its Read Aloud documentation with additional products. This is a meaningful signal for SEO monitoring and crawl analysis. The article explains which technical actions teams should prioritize now.

Google bundles crawling guidance on developers.google.com/crawling. Crawlers stay the same—for SEO, the main change is the central documentation reference.

Google is bundling crawling guidance on a new developer site. Crawler functionality stays the same—for SEO teams, the main change is the central reference.