AdSense: New setting for expert advice

Google is experimenting with a prominent Visit site button on Google Ads in search results. The test resembles sitelinks and Bing brand buttons. This is how PPC teams should respond.

Google Ads adds Apply theme to asset group to Performance Max. The feature aligns images, copy, and AI assets around one theme. Teams keep more control over consistent ad materials.

Google documents two new fields for merchant listings: Product.category and sale duration. For e-commerce teams, that means more precise categories and clearer promotion windows in schema—if feed and on-page markup stay in sync.

AI search is shifting SEO levers: brand entities, content clusters, and community mentions gain ground while thin head-term content and CTR tricks lose impact.

Advanced website architecture decides visibility in search and AI. At SMX Now, Shari Thurow explains how a proven five-phase framework improves navigation, taxonomy, and machine-readable structures.

ChatGPT controls 92.4 percent of measurable AI referral traffic, yet Claude is catching up. The Previsible study shows why internal search and landing pages matter now.

ChatGPT Ads can now suggest ads via AI based on your website and campaign settings. Marketers review, edit, and approve.

Brands show up in ChatGPT and AI Overviews, yet revenue stalls. This guide covers four common mistakes, real conversion data, and a 90-day plan for profitable GEO.

Google research shows that AI video spam will increasingly be detected through account clusters and semantic templates, not one by one. S-CTS terminated 50,000 spam networks in six months—with direct implications for SEO strategy.