Google Ads API v25: YouTube metrics & loyalty

Screenshots suggest AI Max in Standard Shopping. Advertisers could get AI matching and dynamic copy—without Performance Max.

DSA is sunsetting and AI Max takes over. Migrate manually now to keep control of targeting, brand guardrails, and landing pages—instead of waiting for auto-migration in 2027.

The EU fines Google about €890 million for DMA breaches involving Search and Play. What the ruling means for visibility and SEO teams.

ChatGPT Ads Manager now shows conversion values split by VTA and CTA. That simplifies attribution, budget decisions, and alignment between SEO, GEO, and paid.

Google is experimenting with rounded corners and white borders in Discover. For publishers, this can change click behavior and image impact in the feed.

Google Ads API version 25 is live. What breaking changes, new features, and reporting updates mean for SEA, SEO, and analytics teams.

Google now emails users about blocked Maps reviews. For local SEO and Google Business Profiles, transparency and review management are shifting.

The DMA is forcing Google to change hotel search. For hotels and SEO teams, visibility, modules and booking paths are shifting in EU results.

Large publishers are questioning the Google Search deal. Falling clicks fuel debate on blocking, SEO strategy and new reach channels.