Marketing strategy in 7 steps: a practical guide

In some cases, Google AI Overviews cite raw content from markdown files instead of HTML pages. John Mueller calls this unexpected—and warns against drawing the wrong conclusions for SEO and GEO.

Google is sharpening recipe links in AI Mode again with images, ratings, and creator details. For food publishers and GEO teams, the rules in AI search are shifting once more.

After three decades, Fabrice Canel is leaving Microsoft and Bing indexing behind. IndexNow and Webmaster Tools remain—but the industry loses a central voice.

Keywords and bids are not enough: campaign structure decides whether Google's algorithms have enough data to learn. Over-segmentation slows Smart Bidding and Performance Max.

Google Trends now shows search interest in the chart compared with the previous period. SEO and content teams can see with one click whether a topic is growing or falling.

Google and AI search engines evaluate meaning, not just exact keywords. This guide shows how semantic terms strengthen rankings and AI citations—with a clear process for 2026.

Google Trends now shows search interest directly compared with the previous period via a new button and clear chart. For SEO teams, that means faster trend analysis and better content planning.

Google integrates Gemini AI directly into AdSense Ad Intents: when users click links or chips, a dialog shows ads plus AI-generated content. What that means for publisher monetization and marketing.

Fake DMCA reports remove original content from Google Search—a growing negative SEO risk. Affected publishers lose rankings and traffic, often before they can react. Here's how SEO teams detect and fight the abuse.