Meta descriptions: useful but not required

Video SEO pushes clips forward not only on YouTube but also in Google and AI answers. This guide covers the key levers from metadata to VideoObject schema.

AI search blurs market boundaries and exposes weak SEO governance. Ten clear ownership decisions help teams balance global consistency with local expertise.

88 percent of marketers use AI daily, yet without clear metrics and testing, budget goes to waste. These optimization strategies deliver measurable levers for paid, email, and content in 2026.

Classic rankings are no longer enough in AI search. This guide shows which AEO metrics, tools, and workflows brands need for measurable visibility.

Google has removed shocking content from the youth-protection list in its Default Ads Treatment policy. For advertisers, delivery during age determination changes – but the general rules remain in place.

Google is experimenting with an open-in-new-window icon directly behind the display URL in search ads. The small UI detail can change click behavior and SERP perception—a signal for anyone watching paid and organic together.

Bing is experimenting with source favicons: instead of jumping to a result via anchor, a click opens an overlay with more links. For SEO teams, that means new click paths and more relevance for favicons and sitelink structures.

Google has updated its documentation: Customer Match data can now be uploaded via the Merchant API. For e-commerce teams, this opens a more direct path from loyalty data to Google Ads.

Rankings stalling despite SEO basics? SEO consultants deliver audits, keyword strategy, and GEO know-how—from local SEO to enterprise. Here's when external expertise is the better choice.