ChatGPT Ads: Geo and audience exclusions

Google brings AI image generation directly into AI Overviews in Search. For SEO and GEO, this again changes visibility, zero-click behavior, and content strategy in generative SERPs.

Google Images turns 25 and launches with a gallery-style homepage. The search bar moves to the top and images dominate first contact. For SEO teams, image optimization becomes even more important.

Customers discover brands on TikTok before they Google them. What that means for SEO, local visibility, and Google's role as a validation layer.

AI search is reshaping brand visibility. A direct comparison of Profound and Peec AI: which AEO tool fits monitoring, scaling, and growth strategy?

Google is tightening regional ad policies for prediction markets in Michigan and New York. At the same time, the company is opening Shopping Ads and Free Listings to merchants in more countries. Ads and e-commerce teams must handle compliance and international expansion at once.

Google treats significantly different A/B variants as real content states. John Mueller explains why this can affect rankings and snippets, and what SEO teams should watch for.

AI search does not only evaluate URLs but entire brand images. Neglect positioning and you lose citations in ChatGPT and AI Overviews—even with strong on-page SEO.

OpenAI targets $100 billion in ad revenue by 2030, but Emarketer puts the entire U.S. market at $5.41 billion. What that means for SEO teams and AI ad budgets.

Traffic and domain authority are no longer enough for AI visibility. A study shows niche publishers clearly beat mainstream media on audience affinity, a signal GEO and PR teams should take seriously.