SEO ROI: 3 models for real search impact

A Google patent describes how AI builds entity profiles from websites and public sources. This article explains what that means for SEO, GEO, and brand visibility in AI search.

Reddit taps more than 25 billion community posts for new AI ad tools. From native ad generators to shopping carousels—here is how the features change paid social and purchase research.

Rankings and conversions show outcomes, not the full customer journey. Three questions on presence, interpretation, and momentum reveal real search performance, including AI visibility.

Google is shifting how target-based bid strategies work under tight budgets. Campaigns that beat their goals could get more expensive from August, and the Bid Target Adjustment Tool from July 6 helps teams prepare.

Google rankings are heating up after the weekend and Mueller warns against domain moves — the June 22, 2026 recap bundles volatility, site move risks, and product updates in Google Ads and GBP.

Google warns against domain moves for branding alone: John Mueller explains why switching from .ca to .com carries SEO risks for global sites—and when ccTLDs remain the better choice.

AI search penalizes sales-first content. Co-citation gap analysis reveals which sources assistants trust per buyer role—and where the gatekeeper still lacks evidence.

Search skills expire faster than many teams assume. This article explains why continuous learning directly affects SEO performance and how systems thinking counters skill decay.

Google launches Collected Info as a new action in Business Profile. Businesses are asked to confirm and keep core data current—a key lever for local SEO.