Bot traffic now exceeds human web visitors

Google's AI search guide backs classic SEO but leaves GEO KPIs open. Four steps help teams prepare content for AI citations and AI Overviews.

Google adds Search profiles in Discover so publishers can bundle articles, videos, and social posts on one landing page. Follower thresholds and Knowledge Panel updates matter.

Phishing ads on “my business,” Merchant Center updates, and the June Google webmaster report dominate the recap. Bing announces AI reporting and tests larger sponsored favicons.

Google evaluates more pages at once—the selection crisis pushes SEO toward atomic facts and trust. Here's how to position content for answer engines and AI Overviews.

Three Gemini chats in one week: smooth SEO tips, a $3,000 Jeep forecast, and $20M over the Madden cap. Why expertise and skepticism matter more now.

Without a customer list, Google Ads accounts lose their strongest first-party lever. Why upload still pays off below the $50k mark and how lifecycle goals work.

SEO job posts still sound like 2021 while levers moved elsewhere. Why keyword packages and volume content lose value—and what teams should prioritize instead.

Bing is testing a favicon about one-third larger for the top sponsored ad. For paid search and SEO teams, that noticeably shifts visual hierarchy on the SERP.

Overnight, many merchants saw mass Merchant Center disapprovals—even though product pages were reachable. A bug in automated landing page checks is likely. What shops should verify now.