Merchant Center: attribute rules for auto-found

Organic rankings and AI Overviews need more than keyword density. Nine practical levers from E-E-A-T to performance show how teams grow traffic sustainably.

Without a keyword strategy, SEO lacks direction. Define target queries, cluster topics, and drive content and on-page work from one plan.

Searching “my business” increasingly surfaces phishing ads in results. Fraudsters target Google Business Profile and account access—here is how to spot the attack.

Google adds UK AI reports and blocking, tests more link cards in AI Overviews. Microsoft unveils Web IQ, OpenAI expands ChatGPT ads—the recap for SEO teams.

GML 2026 makes the paid search role shift obvious: signal design instead of keyword control. PPC teams need these skills now.

A Shopify outage blocked checkouts and admin access. Paid teams face conversion losses and distorted performance metrics.

Google adds AI performance reports and a blocking toggle to Search Console. SEO teams gain measurable insights into generative visibility and a lever for control.

Google extends Lighthouse with Agentic Browsing—a new audit area for AI agents. Learn what it means for technical SEO, GEO, and your visibility.

481 marketers call AI search the new SEO—only 22% are fully integrated. The study highlights a workflow gap and a measurable lead for early adopters.