EU DMA: Google self-preferencing in search

Architect or psychologist – same question, opposite answers. This article explains why SEO and PPC are no longer rivals in 2026 and how AI connects both channels.

CPCs spike before the auction starts: AI Overviews shrink clicks while more advertisers compete for less traffic. Brand, reach, and landing page experience now decide paid search success.

AI agents retrieve most B2B content directly from vendors—except for pricing. A study shows why 77 percent of third-party citations come from pricing and how teams can make their sites agent-proof.

Google's AI Mode now ranks google.com as the No. 2 cited domain, mainly through Business Profiles and Product Panels. For local SEO and GEO, this changes where users first see brands.

Google is giving Performance Max campaigns control over partner networks for the first time. The Alpha Partners feature allows exclusions for Search Partners and GDN – a long-awaited lever for ROAS-focused teams.

AI can handle research, audits, and drafts—but the strongest SEO programs rely on human strategy. NP Digital shows why cross-channel intelligence and real prioritization make the difference.

Google celebrates 25 years of image search with a gallery redesign, AI Overviews generate images, and Shopping tests ad hiding. The July 15, 2026 recap bundles the key SEO signals.

AI assistants often name just one local business. Understanding selection criteria lets you align GEO and local SEO for recommendations in ChatGPT and AI Overviews.

Google is bringing ad hiding from web search to Google Shopping. Merchants and marketers should assess how this affects paid visibility and free listings.