When AI eats traffic: zero-click and LLM cites

Interactive tools extract more from organic traffic than static forms. The SEW newsletter covers implementation, AI search, and ten SEO priorities for 2025.

Google is trying shorter Discover profile URLs with @ handles instead of endless parameter strings. For publishers, that shifts branding, sharing, and monitoring—here is the overview.

Google is bringing the "1st order price" label back to shopping ads and highlighting first-order discounts directly in search. For merchants and SEA teams, this changes CTR, expectations, and feed maintenance.

Google Search Advocate John Mueller makes clear: Search Quality Rater Guidelines are not a blueprint for rankings. Why SEOs can still use them as a quality compass—without false expectations.

Google Ads adds Prospect Mode to new-customer acquisition, targeting users with no brand contact or prior site interaction. Here is how advertisers can position for cold prospects and what it means for paid search and the wider marketing mix.

Search News Buzz covers Google's May core update, strict warnings on AI brand mentions, and Preferred Sources in AI Overviews—plus indexing, ads, and local news.

On May 29, 2026, quality rater clarifications, Google Ads Prospect Mode, and AI mention warnings dominated search forums. The recap also covers shopping labels, Discover tests, and Bing sitelinks.

The Google May 2026 core update hit hard again on Saturday, May 30. After the May 21 announcement, SERPs show strong swings—the rollout likely continues for a few more days.

Google is experimenting with a swipeable link carousel in AI Overviews and AI Mode. A tap on citation bubbles shows publisher links at the bottom of the screen. For SEO teams, this means new opportunities and challenges for visibility in AI search.