Behind the curtain: How I rebuilt my agency

How do you really rebuild an agency – and what is left afterwards? Timon Hartung takes you behind the curtain: organisation, priorities and the decisions that carried the rebuild. Expect honest practice instead of glossy decks. Anyone who wants to see how rebuilding an SEO and performance agency looks from the inside is in the right place.

Time: 12:10 - 12:35
Room: Raum 2
Agency rebuild Behind the curtain Organisation Practice Transformation SEO agency

Timon Hartung

Founder & managing consultant, WOXOW

Timon Hartung is founder and managing consultant at WOXOW. Focus areas: performance marketing, technical SEO, AI SEO and marketing controlling. With more than 20 years of experience and hundreds of projects, he connects hands-on delivery with team building and business steering. At SEO-Day 2026 he lifts the curtain: how he rebuilt his agency – organisation, roles, processes and the decisions behind the rebuild. No slide-deck marketing, but a look behind the scenes for anyone who wants to change an agency or in-house team for real.