Anyone working with larger datasets for SEO and GEO quickly hits limits with native connectors: slow reports, restricted data integration and little flexibility in analysis. That is exactly where BigQuery and Data Studio shine. In this session I show how APIs such as Google Search Console or DataForSEO can be wired into BigQuery in a meaningful way to build performant, scalable and far more insightful reporting. With simple views, large volumes can be processed efficiently and different sources linked together. That opens new options for analysis and decision-making. Using concrete examples I show how reports can be built for segmenting page types, analysing seasonality, detecting cannibalisation or running multivariable checks on URLs with losses. The session is for anyone who wants to take SEO/GEO reporting to the next level.