How do I convince my boss to attend SEO-Day?

SEO-Day on 19 November 2026 at RheinEnergieSTADION in Cologne is the annual compass event for SEO, GEO, tools and AI in practice. These points help justify attendance to management in a factual way.

Knowledge conference

A core principle: knowledge must flow here. SEO-Day is a true knowledge conference with talks and exchange you can apply directly in daily SEO and AI work.

No sales pitches

There are no sales pitches at SEO-Day – strictly forbidden. No negative voices about poor quality or sales-driven talks. Stage time is for knowledge, not selling.

Excellent ratings

SEO-DAY GmbH currently scores 4.9 out of 5 stars on Google Maps with 133 reviews. See the direct proof from Google Maps in the block below – we also collect attendee reviews on our site.

All talks in German

All talks and sessions at SEO-Day are held exclusively in German. For German-speaking teams there is no language barrier – content is usable directly without translation effort.

Networking at the core

Networking is a central pillar of SEO-Day alongside expert talks. A very open exchange is the norm and helps you compare notes and grow your knowledge – during breaks, at lunch or dinner and at the evening event. The connect between 600+ SEO professionals is unique.

Proven since 2011

SEO-Day has run since 2011 and has proven its quality across more than 15 editions. Each year the programme prioritises depth and practical relevance.

Cologne – easy to reach

The venue is in the heart of Cologne, reachable by flight or train from anywhere. Hotel prices are moderate – an overnight stay does not break the budget.

Value for money

On price-performance, SEO-Day is unbeatable: clearly cheaper than comparable events with equal or higher quality. It is owner-led – no expensive management layer and no paid talks used only to fund the event.

Early Bird still active

The Early Bird price for SEO-Day 2026 is still active – currently €349 instead of €599, a €250 saving per ticket. Book now to lock in the lower price and show management a concrete saving – on top of team discounts from three or five colleagues.

Team discount for companies

When several colleagues attend from the same company, it gets even better: from three people you get a 10% discount, from five people a 15% discount on tickets. It really pays to bring a larger team to SEO-Day – shared learning, aligned strategy impulses and lower cost per person.

ExpertDay lottery chance

Among the first 300 orders, one third (1/3) of each order receives an option for ExpertDay 2026 on 18 November 2026 – the exclusive pre-event to SEO-Day. ExpertDay tickets cannot be purchased and are allocated by lottery among SEO-Day attendees. Booking multiple SEO-Day tickets increases the chance of receiving an ExpertDay option.

GEO, SEO, tools & AI

Current topics in GEO, SEO, tools and with a focus on AI keep teams on track. Companies that want to stay ahead need SEO-Day once a year – as confirmed by roughly 700 attendees who return regularly.

Certificate for every attendee

Every participant receives a personalised attendance certificate for SEO-Day 2026. Use it internally for HR, training records and budget documentation – clear proof that the attendee was present at the conference.

Only once a year

SEO-Day takes place only once a year – on 19 November 2026 it is the central opportunity to stay up to date. Miss this date and you wait until the next edition. For budget and leave planning, it is one clear, fixed appointment.

In short: SEO-Day 2026 delivers concentrated practice knowledge, fair cost, team discounts from three or five colleagues per company and a trusted community – the right investment for an SEO or marketing team.