Google Enhanced Brand Lift: sharper measurement

Google Tag Manager gets Guided Setup for purchase conversions in Google Ads. Tags, triggers and variables are created automatically – currently still in beta.

PPC data can flatter or clarify. How teams avoid misleading conversion totals, outdated CTR benchmarks, and reports without context.

AI answers mostly cite earned media. Six digital PR strategies show how brands build backlinks, mentions, and offsite authority for stronger AI visibility.

Many ChatGPT topics still lack a dominant brand. A large study shows how brands win AI visibility at the topic level.

Weekend ranking swings, billions of AI Search clicks, and the Merchant API deadline shape the recap. July 20, 2026 bundles the key SEO signals.

Google tightens guidance on AI labels in ad images. If you add your own labels, keep them out of the outermost corners—with clear impact on creative and ads workflows.

Google is retiring the Content API for Shopping by August 18. The new Extended Access form lets teams request more time while migrating to the Merchant API.

ChatGPT footers now often show two ads from different advertisers. What this means for GEO, SEO and paid teams.

Google explicitly warns Shopify merchants: do not uninstall or reinstall the Google and YouTube app now. The API transition should run centrally—manual resets can disrupt connections and syncs.