Search forum recap: spam update & AI Overviews

Liz Reid, Google's Head of Search, sends a clear signal to publishers on the AI Inside podcast: high-quality content should stay visible in classic search results and AI experiences. What her statement means for SEO strategy, E-E-A-T, and AI Overviews.

AI search delivers measurable leads, yet many contacts appear as direct traffic. Nearly 30 million calls show why attribution matters more than visibility alone.

Two hours a week is enough when SEO does not get stuck in reporting. This workflow shows how small teams protect visibility and turn search data into action.

Specialist or suite? This comparison shows when Scrunch works as an AEO layer and when Semrush bundles SEO and AI visibility. Pricing, engines, and workflows at a glance.

AI search delivers little traffic but highly qualified leads. This guide explains AEO, GEO, and how they differ from classic SEO—from content format to measurement.

Google Ads adds two new PMax reports: product reporting by asset group and audience segments by spend. Advertisers gain more clarity on budget distribution and ROI.

OpenAI has replaced the Sponsored label with Ad on ChatGPT Ads and moved it to the right. The change looks small but affects transparency and click behavior in AI interfaces. GEO and marketing teams should update creatives and tracking now.

Google now lists separately where Local Inventory Ads and free local listings are available. For merchants, that changes planning in Merchant Center significantly.

Google is rolling out a news carousel in AI Overviews—after an announcement last month, the first users are seeing the feature. This article explains the meaning, rollout pattern, and SEO levers for publishers.