Judge AI deliverables by outcomes, not effort

Google sends AMP users directly to publisher pages and Bing supplements AI performance data. The July 2, 2026 recap bundles Ads updates, spam update impacts, and GEO signals from the forums.

SMX Next returns online and seeks speakers on SEO, PPC, and AI search. Experts can submit session pitches until Aug. 7—with a focus on actionable tactics for 2027.

Competitors intercept branded searches through DKI, comparison pages, and modifier keywords, often without a clear policy violation. Here is how teams spot these tactics early and protect brand traffic in Google Ads.

One million keywords show search is not shrinking—it is moving. Which industries lose, where volume grows, and why GEO is now essential.

Google removes outdated AMP references from Search documentation and routes clicks directly to publisher pages. AMP still ranks like normal web pages, with far less technical maintenance.

Google Ads is testing Channel Diagnostics for Performance Max. The new view consolidates channel diagnostics centrally under Insights & Reports for all channels and in single-channel detail.

Google has finally added an unsubscribe link for the often criticized book-a-call emails from Ads experts. After years of complaints, advertisers can now stop the invitations selectively without losing important account notices.

Google is changing the AMP click path in search: instead of cached viewer pages, users land directly on publisher AMP URLs. SEO teams gain control but also more maintenance responsibility.

Google Ads moves the All Campaigns menu to the top-left corner and makes the full account hierarchy expandable. For agencies and in-house teams, this noticeably changes daily workflows.