Google Ads: financial verification in 24 EEA markets

Google now documents in detail how landing pages work for Travel Promotion Ads and Booking Links. Anyone running travel search campaigns should realign targeting, final URL expansion, and destination pages.

Google has published new policies for subscription linking in Publisher Center. News publishers must follow content rules and meet technical requirements. This article explains what that means for Search, Discover, and subscription visibility.

Google is enabling the AI Performance Report in Search Console in more regions. After the UK, users in India are reporting first sightings. This article explains what the report means and how teams can check access.

Google has tightened reporting guidance for AI Max for Search campaigns. DSA deadlines, travel performance, and intent reviews are now clearer—here is what account teams should implement.

Google is tightening control over financial ads in 24 European markets starting July 23, 2026. Missing G2 and Google verification risks delivery stops. This article explains the two-step process for brands and agencies.

Anthropic's SEO Lead posting is not an outlier: companies everywhere want one person for technical SEO, GEO, and AI search. This piece explains why classic recruiting processes systematically miss these profiles.

Amazon brings purchases directly into ads: with Alexa+ Agentic Ads, users complete orders in voice dialogue. For marketers, the path from impression to conversion shortens—a signal for the future of AI commerce.

With the Open Knowledge Format, Google standardizes knowledge for AI agents—a move with direct relevance for GEO and marketing. This article explains structure, benefits, and practical first steps for teams.

AI systems use the same index as Google, so technical errors hit rankings and citations alike. This checklist bundles crawling, performance, markup, and monitoring for both worlds.