ChatGPT: Multi-Advertiser & Ads Manager

Microsoft unveiled Web IQ and Microsoft Scout—Yahoo had already announced Scout with Microsoft in January. The naming clash and scout.com show how fragile brands are in AI search. GEO teams should separate sources and entities clearly now.

Google is experimenting with additional link cards beside AI answers. AI Mode and AI Overviews may surface more sources. SEO teams should watch the sidebar now.

Google Search Console adds AI performance reports and opt-out from AI answers—initially for UK accounts only. What SEO teams should know about missing clicks and rollout.

New HubSpot and Wix data reveal which on-page formats AI search cites most. Comparison pages lead on ChatGPT; three structural layers drive visibility.

Google Search Console now shows AI impressions and allows opt-out from AI Overviews. What SEO teams need to know about reports, missing clicks, and the UK rollout.

With Web IQ, Microsoft delivers fresh web knowledge built for AI agents—not classic SERPs. Bing index, fan-out search, and token efficiency change how content surfaces in Copilot and ChatGPT. SEO teams should review structure and passage quality now.

Google strengthens the legal basis for AI automation in Google Ads. Advertisers keep responsibility but lose control. What the new terms of service mean from July.

Google confirms healthcare ads in AI Mode, initially in the U.S. only. PMax, AI Max, and Shopping are included. What marketers need to know now.

Google is putting the Invalid Activity Credit Report in the spotlight. Advertisers can now see in more detail which spend is refunded for invalid clicks.