Google SER volatility: new aggregator chart live

Matt McGee recalls the Wild West era of SEO—and weighs whether AI will end the industry. Panda, Penguin, and early black-hat tactics in retrospect.

A new branded search setting is appearing in AI Max. Advertisers could finally separate brand and non-brand traffic more cleanly—if Google rolls the feature out widely.

Search Engine Land rounds up fresh SEO, PPC and marketing jobs. See which role profiles and skills employers want right now.

Marketing AI budget is there; maturity often is not. McKinsey lists six capabilities for real value – Optimove delivers the positionless approach for AI 2.0.

AI agents need more than text—they need schema. This guide explains why structured data links SEO and GEO and how NLWeb builds on it.

AI can speed up SEO tasks but fails without account context. A client brain stores brand knowledge and decisions in structure so briefs, audits, and copy stay consistent.

Link building without substance falls flat. Link intent combines valuable content with targeted outreach and strengthens authority in Google and AI search alike.

Commerce media grows beyond retail sites: Demand Gen uses retailer data on YouTube, Discover, and Gmail. This article explains flow, benefits, and strategic context for performance teams.

Google is consolidating conversion uploads and Customer Match in the Data Manager API. IP data and a shared schema aim to improve match rates and attribution.