Status QUO SEO und GEO 2026
Where do SEO and GEO really stand in 2026 – beyond opinions and LinkedIn takes? Johannes Beus delivers the status quo: which signals count, what has shifted and what teams should watch now. Expect orientation rather than slide theatre, from someone who has seen the market in numbers for years. Anyone who wants to know where the industry stands should not miss this slot.
Johannes Beus
Geschäftsführer, Sistrix GmbH
Johannes Beus is founder and managing director of SISTRIX GmbH in Bonn and one of the defining figures of German-language SEO. He has worked in search engine optimisation since 2001 and since 2003 has published analyses of Google and visibility in one of the oldest German SEO blogs. After affiliate work and consulting for Idealo, Axel Springer and Handelsblatt among others, he launched the SISTRIX toolbox in 2008. He is best known for the SISTRIX Visibility Index, a metric for organic Google visibility that has become an industry standard. Under his leadership SISTRIX grew into one of the most widely used SEO analysis tools in the DACH region. As a speaker Johannes Beus regularly appears at industry conferences and puts trends from classic SEO to AI search into context. At SEO-Day 2026 he covers the status quo of SEO and GEO.