Mit Data Transparenz im GEO
GEO without traceable data stays a gut feeling. Julia Weissbach shows why transparency in the numbers is the decisive lever when brands want to become visible in AI search. The session makes it tempting to prove GEO rather than just claim it. The slot is worth it for anyone who wants to know which data basis good GEO work should rest on.
Julia Weißbach
Head of Strategic Marketing, Sistrix GmbH
Julia Weissbach is Head of Strategic Marketing and Communication at SISTRIX. She is responsible for brand communication strategy and for positioning SISTRIX in a changing SEO market. Previously she spent many years as Director SEO at SYZYGY Performance Marketing in Hamburg, leading a team of twelve. Her remit covered on-site and off-site topics as well as AI Search. She has been active in SEO for more than twelve years and has followed the evolution of the discipline across several agencies. What fascinates her is the dynamics of search, spotting new trends and developing SEO into a steering discipline for digital brands. As a conference speaker Julia Weissbach regularly appears on stages such as OMKMS and Digital Bash. At SEO-Day 2026 she talks about data transparency in GEO.