SEO 2026

Time: 13:45 - 14:10
Room: Raum 1

When SEOs talk about brand building and value-adding content, it often ends up as hot air. In this session Marco takes you into his particular world of brand building, valuable content and the next step toward visibility. Touchpoint marketing and omni-channel approaches in an AI-saturated marketing world. #dasendedersilos

Marco Janck

CEO, Sumago GmbH

Marco Janck

Marco Janck is an SEO of the “first hour” and a recognised member of the SEO community. He is known for looking at things differently and with less of a technical focus. His work is about modern SEO thinking and looking beyond the usual horizon. Some may not like what he says — and that is exactly the appeal. He does not mince words; he calls things by their name and speaks plainly in his Berlin way. Marco has been an SEO for 25 years and was a police officer in Berlin for 17 years before that. He went from freelancer to SEO agency — then realised agency work was not his purpose. He now leads a four-person boutique agency. There, too, he simply goes HIS way. If you want to learn something off the beaten path, go to his session.