Would your company still be found today if nobody clicked anymore — and people only asked questions? AIs increasingly research, compare and decide for B2B buyers, while zero-click searches and AI Overviews push classic rankings into the background. But is that really true? This talk delivers an honest State of B2B SEO 2026: what is truly dead, what still works surprisingly well, and how you can make your brand show up where answers are created. No buzzword bingo — data, straight talk and concrete levers for practice.