Optimieren mit AI - SEO Workflows mit Cursor & Co bauen
SEO is not just about optimizing content, titles and meta descriptions. Anyone who wants to optimize efficiently must especially keep their processes under control and be able to steer their own workflows. Better analysis of data, building matching strategies from it and above all implementing them – that is the lever for more visibility. How to do that and what is also the best approach at enterprise level is shown by Nicolas Sacotte and Thorsten Loth in this session. You will learn how to break down and optimize your own processes, how to build tests, and how AI lets you very quickly build your own solutions to tap APIs, scrape yourself, overlay data and evaluate it reliably. Between the lines there are many practical examples and the odd anecdote.
Thorsten Loth
Inhaber, OMfire! / OMlocal!
Thorsten Loth is founder and managing director of OMfire! GmbH and OMlocal! GmbH in Duisburg. He has worked in search engine marketing for more than 20 years, including early years as Head of SEO at metapeople. Today he stands for Search Everywhere Optimization: visibility in Google as well as in ChatGPT, Gemini and Perplexity. For him, AI is not a slide topic but infrastructure. At OMfire! he owns the AI-first strategy, from custom MCP servers and self-hosted models to automated SEO audits, operated GDPR-compliant in the EU. As a coach at Vibetastic he shows marketers without coding skills how to build their own websites, tools and dashboards through vibe coding. His motto: performance instead of PowerPoint. His credo: online marketing is 90% craft and 10% art. At SEO-Day 2026 Nico and Thorsten jointly show how to build and optimize SEO workflows with Cursor and similar tools.