GEO: Wie deine Brand in AI Search mit & ohne Website sichtbar ist
Does a brand need a large website to appear in ChatGPT, Perplexity and the like? Vanessa Wurster shows how brands become visible in AI search – with a website and without. The session sparks curiosity about GEO beyond classic landing pages. Anyone who wants to know which levers count when the answer replaces the website should take this slot.
Vanessa Wurster
Gründerin SEOCATION
Vanessa Wurster is founder and managing director of SEOCATION GmbH, an SEO agency in Hamburg that she runs together with Lisa Bleser. She discovered her interest in online marketing and SEO in 2014. After five years of in-house SEO at OTTO she led several teams as Head of E-Commerce and Online Marketing at AKKU SYS. SEOCATION started in 2022 from the first client request; in 2024 the agency hired its first employees. Vanessa and Lisa have been in SEO for around ten years and work in a data-driven way. As a speaker and lecturer she shares her knowledge at conferences such as SEO-Day, Campixx, OMT, OMX and SEOkomm as well as at Privatuniversität Schloss Seeburg and Hochschule Karlsruhe. At SEO-Day 2026 she talks about brand visibility in AI Search with and without a website.