Digital marketing strategy: types & how to build

From budget monitoring to enterprise suites: fourteen backlink tools compared side by side. This article shows which solution fits data analysis, outreach, or local SEO, and what teams should consider when choosing.

Google has started the June 2026 spam update, with rollout expected to take only a few days. Many observers saw the correction coming. This article explains which risks teams should review now.

B2B brands rank for thousands of keywords yet appear as sources in AI Overviews only three percent of the time. The Walker Sands benchmark reveals the brutal funnel from ranking to AI citation—and what SEO and GEO teams must measure now.

Just 13 words on Reddit can steer deep-research AI agents toward false recommendations. The Cornell WARP study shows why GEO and SEO teams must reassess community sources.

Paid search often gets the last click even when paid social created the demand. This article shows signals like branded search volume and CTR plus practical validation methods for cross-channel measurement.

Replacement narratives in AI marketing grab attention short term but erode trust long term. Data and labor trends favor augmentation—even for SEO teams.

OpenAI reports users dismiss ChatGPT ads 50 percent less often—a signal of growing relevance. For marketers, the assistant could become an intent-driven advertising channel.

ChatGPT recommendations shift real website visits: Similarweb shows 2.5× higher probability versus competitors. Many sessions later appear as search traffic—a warning sign for analytics and GEO teams.

Google ends new Smart Campaign creation via the Ads API from August 2026. Existing campaigns keep running—developers and marketers must migrate to Performance Max and other formats now.