Traffic alone is not enough — what happens on the page afterwards is what counts. David Odenthal shows how conversion optimisation with AI works in concrete terms: from smarter analysis and sharp hypotheses to experiments that move the needle. As a conversion optimisation pro, AI is his favourite playground — and that is exactly where he takes the audience. Expect practice over buzzwords: where AI creates real leverage, where it disappoints, and how teams move from gut feeling to data-driven wins. Anyone who wants more from existing visitors should not miss this slot.