Speaker FAQ – Guidelines for Your Talk

Ad-free presentations

Your talks at SEO-Day must be ad-free. The focus is on substantive value for attendees.
No advertising for software tools, SaaS products, or agency services – including hidden product pitches or lengthy tool demos.
You may mention which company you work for. Preferably on the last slide – not as the central theme of your talk.

Start directly with substantive content – not with a long self-introduction on the first slide.
No extended “about me”, company history, or career recap at the beginning.
Your expertise should show in the talk itself; a separate introduction round is not planned.

We have a moderator who introduces all speakers on stage.
Please do not introduce yourself – neither verbally at the start nor as a long intro block in your slides.
Coordinate your talk and key points with the moderator in advance so the introduction fits.

Bring Your Own Device (BYOD): Please bring your own laptop for the presentation.
This lets you work in your familiar setup and feel more comfortable on stage.
If you do not have your own device, contact the organizer in good time so suitable equipment can be provided.

Your talk is 30 minutes long. Plan your content and pacing accordingly – including brief time for questions at the end if scheduled by the moderator.
All presentations must use 16:9 format. Please create your slides in this aspect ratio so they display correctly on stage.

Please send your presentation slides to Fabian Rossbacher at least one week before the conference.
Fabian Rossbacher is available at any time for questions about your talk, schedule, or organizational details.

We would be delighted if you use the SEO-Day logo on your slides – however, this is not mandatory.
Our attendees appreciate a professional, consistent look when slides are not overloaded with advertising or company logos on every single slide. This creates a sense of belonging to the SEO-Day conference.
We strongly recommend this approach – but it is not a requirement.
If your company and you have your own corporate design, you are welcome to use it.

You can find the full schedule including the speaker dinner time on the planning page. All times and program items for SEO-Day are listed there.
The speaker dinner takes place together with selected customers who have booked the dinner.
Speakers are invited to the speaker dinner.