Deepdive - Indizierung für LLM vs. Google
Google indexes differently from large language models – and that difference decides whether content later appears in AI answers. Anke Probst takes the deep dive: what must be crawlable for Google, and what do LLMs need in order to see and use content at all? Expect a clear look at indexing, without buzzword fog. The slot is for anyone who wants to connect large-scale SEO with AI visibility.
Anke Probst
SEO, 1337 UGC
In 2014 Anke Probst moved from the agency side to in-house SEO — and feels right at home there. She works not only on SEO strategies and their delivery, but also on the processes companies need, suitable team setups, and how SEO can work sustainably as a cross-functional role in different structures. She draws on intensive experience as Principal SEO at XING, Director SEO at Verivox and Senior SEO at Eventim. What she enjoys most: complex site structures, user-generated content, close collaboration with developers, and working on the product. Since 2025 she has been Head of SEO at 1337 UGC GmbH. There she has plenty of room to execute and can dig into the varied challenges of large-scale SEO.