Generic Anchors

What are Generic Anchors?

Generic Anchors are non-specific anchor texts that do not contain direct keywords, but describe general terms or actions. They form an important part of a natural and balanced anchor text strategy.

Typical Examples of Generic Anchors:

• "here"
• "learn more"
• "read more"
• "click here"
• "this page"
• "read more"
• "continue"
• "visit website"
• "visit"
• "view"

Benefits of Generic Anchors

Generic Anchors offer several strategic advantages for a sustainable SEO strategy:

1. Naturalness and Authenticity

• Imitate natural linking patterns
• Reduce the risk of Google penalties
• Appear organic and not manipulated

2. Risk Minimization

• No keyword Excessive Optimization
• Avoid over-anchor-text problems
• Protection against algorithmic updates

3. Flexibility

• Work in different contexts
• Easy to implement
• Universally applicable

Optimal Distribution of Anchor Texts

Best Practices for Generic Anchors

1. Contextual Relevance

Generic Anchors should always be used in the appropriate context:

Good:

• "Read more about SEO strategies here"
• "Find more information on this page"

Bad:

• "Click here" (without context)
• "More" (too vague)

2. Variation and Creativity

Avoid repetitions and use different formulations:

• Action words: "discover", "learn", "understand", "explore"
• Directional terms: "here", "there", "above", "below"
• Time references: "now", "immediately", "later", "soon"
• Quality terms: "detailed", "comprehensive", "complete"
• Emotional terms: "exciting", "interesting", "important"
• Call-to-action: "view now", "start now", "get started"
• Information terms: "details", "facts", "data", "results"
• Navigation terms: "back", "next", "top", "beginning"

3. Length and Conciseness

• Keep short and concise (1-3 words)
• Formulate clearly and unambiguously
• Don't use unnecessary filler words

Risks and Common Mistakes

1. Excessive Use

Problem: Too many Generic Anchors can weaken keyword signals

Solution: Balanced mix with other anchor text types

2. Irrelevant Placement

Problem: Generic Anchors without appropriate context

Solution: Always place in thematically relevant paragraphs

3. Monotonous Repetition

Problem: Always using the same Generic Anchors

Solution: Use diverse variations

Surveillance and Optimization

1. Anchor Text Analysis

Regular review of anchor text distribution:

• Total number of Referral Links
• Distribution by anchor text types
• Development over time
• Risk score for over-optimization

2. Tools for Anchor Text Monitoring

• Ahrefs: Comprehensive backlink analysis
• SEMrush: Anchor text distribution and risk assessment
• Majestic: Trust Flow and Citation Flow analysis
• Google Search Console: Own backlink data

3. Adjustments Based on Performance

• Identify successful Generic Anchors
• Optimize poorly performing anchor texts
• Regular adjustment of distribution

Integration into Overall Strategy

Generic Anchors should not be considered in isolation, but as part of a comprehensive anchor text strategy:

1. Backlink Audit → Analyze existing anchor texts
2. Define Target Distribution → Set proportional goals
3. Content Strategy → Create appropriate linking opportunities
4. Outreach Planning → Integrate Generic Anchors into pitches
5. Implementation → Execute strategic placement
6. Monitoring → Continuous monitoring and adjustment

Frequently Asked Questions about Generic Anchors

Question 1: How many Generic Anchors are optimal?

Answer: 25-35% of the total anchor text distribution, depending on industry and competition.

Question 2: Can Generic Anchors influence rankings?

Answer: Yes, they contribute to natural link structure and can indirectly strengthen Domain Strength.

Question 3: Which Generic Anchors should I avoid?

Answer: "Click here", "Link", "URL" - these appear unnatural and spammy.

Question 4: How do I recognize excessive Generic Anchor usage?

Answer: When more than 50% of all anchor texts are generic or the same phrases are repeated.

Question 5: Are Generic Anchors suitable for all industries?

Answer: Yes, but the specific formulations should be adapted to the target audience and industry.

Related Topics

• Branded Anchors
• Exact Match Anchors
• Partial Match Anchors
• Link Quality