Post-Launch-Monitoring

Introduction

Post-launch monitoring is the critical process of continuous monitoring and analysis of a website after a relaunch, migration or major technical changes. This process ensures that all SEO goals are achieved and potential problems are detected early.

Why Post-Launch-Monitoring is Essential

001. Early Problem Detection

• Technical errors are immediately identified
• Ranking losses can be quickly fixed
• Traffic drops are minimized

002. Migration Validation

• Confirmation that all redirects work
• Verification of new URL indexing
• Ensuring data integrity

003. Performance Optimization

• Identification of performance bottlenecks
• Monitoring of Core Web Vitals
• Continuous improvement of user experience

Monitoring Areas in Detail

001. Technical Monitoring

Crawling and Indexing

• Google Search Console: Monitoring of indexing status
• Sitemap Validation: Control of XML sitemaps
• Crawl Errors: Identification and resolution of crawling problems
• Robots.txt: Validation of crawling instructions

Server Performance

• Response Codes: Monitoring of 200, 301, 302, 404, 500 status codes
• Server Response Time: Monitoring of loading times
• Uptime Monitoring: Continuous availability of the website

002. SEO Performance Monitoring

Ranking Tracking

• Keyword Positions: Continuous monitoring of important keywords
• SERP Features: Monitoring of Featured Snippets and Rich Results
• Local Rankings: Monitoring of local search results

Traffic Analysis

• Organic Traffic: Comparison with pre-launch numbers
• Landing Pages: Performance of individual pages
• Traffic Sources: Analysis of different channels

003. Content Monitoring

Content Integrity

• Broken Links: Identification of broken internal and external links
• Missing Content: Checking for missing content
• Duplicate Content: Detection of duplicates

Content Performance

• Engagement Metrics: Bounce Rate, Dwell Time, Scroll Depth
• Conversion Rate: Monitoring of goal achievement
• Content Freshness: Monitoring of currency

Monitoring Tools and Platforms

001. Google Search Console

• Performance Reports: Detailed traffic analyses
• Indexing Status: Monitoring of indexing
• Core Web Vitals: Performance metrics
• Security Issues: Identification of security vulnerabilities

002. Google Analytics 4

• Real-time Monitoring: Live traffic monitoring
• Conversion Tracking: Goal achievement monitoring
• Audience Insights: User behavior analysis
• Custom Events: Specific tracking events

003. Specialized SEO Tools

Ahrefs

• Ranking Tracking: Keyword position monitoring
• Backlink Monitoring: Monitoring of link profiles
• Site Audit: Technical SEO analyses

SEMrush

• Position Tracking: Comprehensive ranking monitoring
• Site Audit: Identify technical problems
• Backlink Audit: Monitor link profiles

Monitoring Strategies

001. Baseline Establishment

• Pre-Launch Snapshot: Documentation of all important metrics
• Benchmark Definition: Setting of comparison values
• KPI Definition: Clear target specifications for monitoring

002. Monitoring Frequency

• Daily: Critical metrics like traffic and errors
• Weekly: Ranking updates and performance analyses
• Monthly: Comprehensive reports and trend analyses

003. Alert Systems

• Email Notifications: Immediate warnings for critical problems
• Dashboard Monitoring: Visual monitoring of important KPIs
• Slack/Teams Integration: Team-wide notifications

Common Post-Launch Problems

001. Technical Problems

• Broken Redirects: Defective redirects
• 404 Errors: Unreachable pages
• Crawl Errors: Crawling problems
• Performance Problems: Slow loading times

002. SEO Problems

• Ranking Losses: Drop in keyword positions
• Indexing Problems: Pages are not indexed
• Duplicate Content: Duplicate content
• Canonical Problems: Wrong canonical tags

003. Content Problems

• Missing Content: Missing content after migration
• Broken Internal Links: Broken internal linking
• Image Problems: Missing or broken images
• Meta Data Problems: Missing or wrong meta tags

Monitoring Dashboards and Reports

001. Executive Dashboards

• High-Level KPIs: Most important metrics at a glance
• Trend Visualizations: Graphical representation of development
• Alert Status: Current warnings and problems

002. Operational Dashboards

• Detailed Metrics: In-depth analyses
• Technical Details: Specific technical information
• Action Items: Concrete recommendations for action

003. Automated Reports

• Daily Reports: Automatic daily summaries
• Weekly Reviews: Comprehensive weekly analyses
• Monthly Reports: Detailed monthly reports

Best Practices for Post-Launch-Monitoring

001. Proactive Monitoring

• Early Warning Systems: Setting up alerts before problems
• Preventive Measures: Preventive optimizations
• Continuous Improvement: Regular adjustments

002. Team Coordination

• Clear Responsibilities: Defined roles and tasks
• Communication Protocols: Structured information sharing
• Escalation Processes: Clear procedures for critical problems

003. Documentation

• Change Log: Documentation of all changes
• Problem Tracking: Tracking of issues and their resolution
• Lessons Learned: Collection of insights

Long-term Monitoring Strategies

001. Trend Analysis

• Seasonal Patterns: Recognition of recurring trends
• Growth Trends: Monitoring of long-term development
• Competitive Intelligence: Monitoring of competition

002. Performance Optimization

• Continuous Improvement: Regular optimizations
• A/B Testing: Systematic testing of improvements
• User Feedback: Integration of user feedback

003. Strategic Adjustments

• Algorithm Updates: Reaction to Google updates
• Market Changes: Adaptation to changing conditions
• Technology Evolution: Integration of new technologies

Related Topics

• Relaunch Planning
• Redirects
• Google Search Console
• Core Web Vitals Monitoring
• SEO Processes