Monthly Reviews

Monthly reviews are structured analyses of a website's SEO performance conducted regularly every month. They serve to measure progress, identify problems early, and continuously optimize the SEO strategy.

Why are Monthly Reviews important?

1. Early Problem Detection

Identify ranking losses
Analyze traffic drops
Detect technical errors
Recognize algorithm updates

2. Performance Tracking

Measure progress
Review goals
Document ROI
Identify trends

3. Strategic Adjustments

Prioritize measures
Redistribute budget
Optimize resources
Adjust goals

Tools for Monthly Reviews

Google Tools

Google Search Console

Core metrics, indexing, Core Web Vitals

Google Analytics

Traffic, conversions, user behavior

Google PageSpeed Insights

Performance metrics

Google Mobile-Friendly Test

Mobile usability

SEO Tools

Ahrefs

Backlink monitoring, keyword rankings

SEMrush

Competitive analysis, site audit

Screaming Frog

Technical SEO analysis

Sistrix

Visibility index, ranking tracking

Monitoring Tools

Uptime Robot

Website availability

GTmetrix

Performance monitoring

Pingdom

Page speed tracking

Moz

Domain authority, link monitoring

Detailed Review Steps

1. Collect and prepare data

Define time period

Monthly comparison (e.g., January vs. February)
Year-over-year comparison
Rolling 30-day periods

Link data sources

Export Google Search Console
Create Google Analytics reports
Collect SEO tool data
Analyze server logs

2. Evaluate technical SEO

Analyze Core Web Vitals

LCP (Largest Contentful Paint)
FID (First Input Delay) / INP (Interaction to Next Paint)
CLS (Cumulative Layout Shift)
Compare field data vs. lab data

Check crawling and indexing

Identify crawl errors
Monitor indexing status
Evaluate sitemap performance
Check robots.txt

3. Analyze content performance

Ranking developments

Track keyword positions
Identify winners and losers
Monitor featured snippets
Analyze zero-click searches

Traffic analysis

Organic traffic trends
Top-performing pages
Landing page performance
Bounce rate and engagement

4. Evaluate backlink portfolio

Link developments

Document new backlinks
Identify lost links
Analyze link velocity
Evaluate quality trends

Anchor text analysis

Check anchor text distribution
Avoid over-optimization
Branded vs. generic ratio
Exact match anchor monitoring

5. Conduct competitive analysis

SERP monitoring

Compare competitor rankings
Analyze SERP features
Identify content gaps
Find keyword opportunities

Content benchmarking

Compare content length
Analyze update frequency
Evaluate content types
Compare engagement metrics

Reporting and Documentation

Report Structure

Executive Summary

Key findings
Action recommendations
Priorities for next month

Detailed Analysis

Technical SEO results
Content performance data
Backlink developments
Competitive insights

Action Plan

Immediate measures (Quick Wins)
Medium-term projects
Long-term strategies
Resource requirements

Common Problems and Solutions

Ranking Losses

Identify causes

Algorithm updates
Competitive changes
Technical problems
Content quality

Solution approaches

Content updates
Technical fixes
Backlink building
User experience improvements

Traffic Drops

Analysis steps

Narrow down time period
Identify causes
Evaluate impact
Plan countermeasures

Technical Problems

Common issues

Core Web Vitals deterioration
Crawling problems
Mobile usability issues
Indexing errors

Best Practices for Monthly Reviews

1. Ensure consistency

Use same tools
Standardized reports
Regular schedules
Documented processes

2. Ensure data quality

Use multiple data sources
Question anomalies
Consider context
Distinguish trends from individual events

3. Generate actionable insights

Concrete action recommendations
Set priorities
Consider resources
Define measurable goals

4. Involve stakeholders

Regular updates
Understandable reports
Show business impact
Gather feedback

Automation of Monthly Reviews

Automatable tasks

Data collection
Report generation
Alert setup
Dashboard updates

Manual analysis areas

Trend interpretation
Strategic decisions
Content evaluation
Competitive insights

Tool integration

API connections
Automated reports
Alert systems
Dashboard integration